The lowest-irritation cleanser available for people with extremely sensitive skin, MooGoo's primary cleanser is the gentlest available anywhere. Irritation is 75% lower than SLS and 38% lower than the next mildest cleanser*

Contains Ceramides to support skin barrier reinforcement. Dermatologically Tested (Repeat Insult Patch Test) pH Balanced (5.5), Free of Parabens, Phenoxyethanol and much more. Use on the face & body, suitable for all ages and skin types.

MooGoo's Statement:

Almost 2 years ago we researched all the new natural cleansers that had started becoming available and chose the mildest we could find. At first it was just experimenting for fun (farm-aceutical play) to see if it was possible to use the very mildest one available as the main cleanser. Usually, it's only used as a secondary cleanser. The newest and mildest cleansers are quite a lot more expensive and difficult to formulate with so we were not sure it would be viable. But we liked the result so much that we found ourselves using it all the time. So we thought we just had to make it into a product regardless of the cost.

How do we know it is so gentle? The reason why it’s suitable for even the most sensitive, irritated and inflamed skin is that our formula uses the lowest-irritation cleanser available as its primary ingredient (Sodium Cocoyl Glutamate).

This ingredient has an irritation score that is 38% lower than other leading gentle clinical cleansers, and 75% lower than synthetic detergent, Sodium Lauryl Sulfate (SLS). SLS is an ingredient that’s still commonly used in many popular, therapy wash products and can cause dryness and irritation. You may not have had time to read the ingredients on many cleansers claiming to be “gentle” but some still contain SLS and other ingredients that are far from gentle.



Our Ultra Gentle Cleanser is pH-balanced, dermatologically-tested and free of Parabens, Phenoxyethanol, soap and a whole lot of other ingredients we can’t list here.

After we nailed the base (if we do say so ourselves), we added in some Ceramides. Ceramides are an amazing ingredient and a key component of the skin that Eczema or Dermatitis sufferers lack. The function of Ceramides is to retain moisture within the skin and act as the building blocks for a healthy protective barrier. Without Ceramides, the barrier function weakens, and a compromised barrier means vital moisture can escape and external irritants, pollutants, and allergens can get in.

A compromised barrier and a lack of hydration within the skin can often lead to flare-ups. Our Ultra Gentle Cleanser cleanses the skin thoroughly and gently, while helping to restore Ceramides into the skin to help prevent that.

This Ultra Gentle Cleanser was specifically designed for eczema-prone, hypersensitive or fragile skin, but because of its extremely gentle nature, it’s suitable for every skin type and every age, no exceptions. And not only is it one of the most skin-friendly cleansers on the market it is one of the most environmentally friendly too. Through its unique fermentation process of sugar cane/grain, low energy consumption for manufacturing and bio-degradable ingredients.

The new Ultra Gentle Cleanser with Ceramides pairs perfectly with MooGoo’s Eczema & Psoriasis Cream (AUSTL 335464) which has a solid reputation as a follow-on treatment to steroidal creams.


*Source: Irritant and Sensitizing Potential of Eight Surfactants Commonly Used in Skin Cleansers: An Evaluation of 105 Patients, Monica Corazza, Dermatitis, Vol 21, No 5 2010: pp 262–268

I see fragrance in the ingredients list, what is the fragrance exactly?

When it comes to fragrance, in the past we tried to keep our products fragrance-free as many of our customers were allergic to them. At the same time, the overall response from our customers is that they prefer our cleansers with a subtle fragrance. To do this, we had to make sure that the inclusion of any fragrance wasn't going to compromise the gentleness of our formulas. The main concern with most fragrances is that they’re often made with phthalates. Of course, we don’t use these in our formulas because they’re well-known to be irritating to the skin, often causing dryness and itching. Instead, we use a blend of non-irritating, hypoallergenic fragrances that are suitable for even the most sensitive skin. Each part of this fragrance blend is below the EU’s allergy threshold, and we have used it in many of our products for years now without any reactions. The fragrances we use are proprietary blends from a company we work with, so unfortunately, we cannot reveal their exact details. Think of it as our top secret, reaction-free recipe!

Are your cleansers suitable to use on the face?

Yes, all our cleansing products are suitable for use on the face and body. In general, most generic body cleansers are made with very average, cheap detergents that clean the skin. While skin, of course, needs to be cleaned, it doesn’t need to be done with harsh ingredients that strip the skin of its natural oils, often leaving it tight and dry. BUT, if your cleanser is made with high-quality, skin-friendly, natural ingredients like ours are, then YES, they’re absolutely suitable for use on the more delicate skin of the face, and also suitable for all ages, skin types and genders – the whole family!

Water (Aqua), Sodium Cocoyl Glutamate, Lauroyl/Myristoyl Methyl Glucamide, Lauryl Glucoside, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Propanediol, Glycol Distearate, Glyceryl Stearate, Piroctone Olamine, Ceramide NP, Hypoallergenic Fragrance, Citric Acid.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

As with all natural ingredients, patch test for allergies before use. For external use only.