KEY CHARACTERISTICS:
• Water-based, full-body, transparent self-tan solution.
• 2 x Natural tanning agents: Dihydroxyacetone (DHA) and Erythrulose.
• Dimethyl Isosorbide, boosts the performance and delivery of DHA.
• Aloe vera: for hydration preventing dryness and flakiness.
• Panthenol: aids with skin hydration, supporting a longer-lasting tan.
• Betaine: Works to reduce water loss and keep skin hydrated.

HOW IT WORKS:
Self-tanning products, also known as sunless tanning or sunless bronzing products, are cosmetic formulations designed to darken the skin without the need for exposure to ultraviolet (UV) radiation from the sun or tanning beds. These products provide an alternative to traditional tanning methods and typically employ the Maillard reaction as the fundamental chemical process for achieving the desired tan.The tanning Mousse utilises dihydroxyacetone (DHA), which is a simple carbohydrate. DHA is the primary active ingredient responsible for the tanning effect, with Erythrulose as the second. We further include Aloe vera, Betaine and Pro-vitamin B5 as other components to add a Moisturing effect as well as pH adjusters, and stabilisers, to create a safe, effective, and user-friendly formula. DHA is a three-carbon sugar derived from plant sources like sugar beets and
sugar cane. When applied to the skin, it interacts with amino acids in the stratum corneum, the outermost layer of the skin. This interaction initiates a complex chemical process, primarily involving the Maillard reaction, leading to the development of a temporary tan.

Why a tanning moose? Our How Now Brown Cow Gradual Tanning Lotion was the first natural tanning product we ever made for sensitive skin types. Still great, but not everyone is into that!

This creamy, dreamy texture glides on s-MOO-th and absorbs faster than a cream, without losing the soft and hydrating feel. We also include Pro Vitamin B5 to help the skin retain moisture, so this formula is great for those prone to dry skin. It’s also buildable, so you can choose between a subtle sun-kissed flow, or a full blown ‘I spend all day at a nude beach’ kind of tan.

Whilst you can wash this tan off after two hours, the colour will continue to develop for up to 24 hours!

How long does this take to develop?

Our Natural Tanning Mousse uses two naturally derived tanning ingredients, DHA and Erythrulose, which can be washed off the skin minimum 2 hours after application. Your colour won’t reach its full depth until up to 24 hours though, so for special events, we recommend applying the day prior. This will also allow you to reapply if you wish to achieve darker results.

How dark is the shade going to be?

Our Natural Tanning Range is designed to give you a natural-looking tan which will vary from person to person. Results will depend on your natural skin colour and undertones. Please note this is not a performance tan, instead giving you a sun-kissed glow that will have people guessing whether you spend your days relaxing by the seaside.

Will I look orange?

We’ve done our very best to avoid all hints of orange in this formula! The exact shade and depth of the tan will vary from person to person though, depending on your natural skin type and colour.

What does this smell like?

Nobody likes the smell of a fake tan! And if you’re anything like us then you’re equally over the coconut scent typically added to tanning products to mask the smell. Which is why we went with our signature MooGoo vanilla scent; a proprietary blend of fragrant oils that are free from phthalates (the part in fragrance that usually causes reactions).

How long will this last, will it go blotchy?

We’ve included skin-hydrating ingredients like Vitamin B5 and Aloe Vera to help ensure a natural and even fade. To maintain the quality of your tan we recommend exfoliating 24 hours before application and moisturising your skin regularly after you have applied and rinsed off the tanning solution. The more hydrated you keep your skin, the more naturally your tan will fade! Luckily we make plenty of moisturisers that do just that.

We also recommend applying moisturisers to rough areas before applying your tan. This includes hands, feet, elbows and knees!

Does it stain your sheets?

From the feedback we gathered during testing, our Tanning Range is not particularly sheet-staining. That being said we still recommend waiting until your tan is fully dry before putting on loose-fitting pyjamas and heading to sleep – for both your sheets and your tan’s sake!

Why is there no colour guide? How do I know where I’ve applied it?

We intentionally formulated our tanning range without a colour guide to keep things mess and stain free! Because the mousse is a white foam and dampens your skin, you’ll still be able to tell where you’ve applied it as you go. Just be sure to apply your tan to your body in cohesive sections like legs, torso and arms so you don’t miss any important bits! The mousse will dry after about 5-10 minutes which is when you can choose to apply a second coat if you wish.

Is this suitable for irritated and /or sensitive skin types?

Yes! We developed this specifically for sensitive skin types who avoid regular tanning products due to their chemical loads and high chances of reactions. We use no parabens, phenoxyethanol or other nasties and have also included skin hydrating properties.

Most tanning products break me out – is this non-comedogenic?

Yes! Our whole tanning range is made without the use of mineral oils, which are a common cause of breakouts in skincare products.

What’s the difference between a mousse and a water?

We made a Tanning Mousse and a Tanning Water to cater to different skin types and application preferences. Our Tanning Mousse contains Vitamin B5 and applies as a soft, creamy, more hydrating feel making it more suitable for dry skin types. Meanwhile our tanning water feels just like, well, water so is extremely lightweight and quick drying – for those that don’t have time to stand around in their birthday suit!

Will Sunscreen remove my fake tan?

The quick answer…yes, some types of sunscreen may. The slightly longer and more accurate answer is that there are two broad types of ways to get sun protection. The first uses a physical block like Zinc or clear zinc that is designed to cover the skin and reflect off rays. The other type uses UV filters, and these are designed to absorb into the top layer of skin. To do this they are formulated with penetration enhancers. So as you can imagine, if a product is designed to absorb into the top layer of skin where your fake tan also is, and then get washed off, then some of your fake tan may also get washed away with it. So, at least on paper, a physical sunscreen probably wouldn’t wash off much fake tan. A UV filter-based sunscreen, because it has penetration enhancers, probably would. In any case, we would say to wait about 12-24 hours after fake tanning before applying any sunscreen. And in that time please don’t lay out in the sun either!

Aqua (H₂O’s Fancy Name), Dihydroxyacetone, Erythrulose, Dimethyl Isosorbide, Propanediol, Decyl Glucoside, Betaine, Panthenol (Pro-Vitamin B5), Aloe Barbadensis (Aloe Vera) Leaf Juice, Caprylhydroxamic Acid (and) Caprylyl Glycol (and) Glycerin, Fragrance (Phthalate Free - Vanilla), Citric Acid.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

Is this suitable for irritated and /or sensitive skin types?

Yes! We developed this specifically for sensitive skin types who avoid regular tanning products due to their chemical loads and high chances of reactions. We use no parabens, phenoxyethanol or other nasties and have also included skin hydrating properties.

Most tanning products break me out – is this non-comedogenic?

Yes! Our whole tanning range is made without the use of mineral oils, which are a common cause of breakouts in skincare products.

What’s the difference between a mousse and a water?

We made a Tanning Mousse and a Tanning Water to cater to different skin types and application preferences. Our Tanning Mousse contains Vitamin B5 and applies as a soft, creamy, more hydrating feel making it more suitable for dry skin types. Meanwhile our tanning water feels just like, well, water so is extremely lightweight and quick drying – for those that don’t have time to stand around in their birthday suit!

Will Sunscreen remove my fake tan?

The quick answer…yes, some types of sunscreen may. The slightly longer and more accurate answer is that there are two broad types of ways to get sun protection. The first uses a physical block like Zinc or clear zinc that is designed to cover the skin and reflect off rays. The other type uses UV filters, and these are designed to absorb into the top layer of skin. To do this they are formulated with penetration enhancers. So as you can imagine, if a product is designed to absorb into the top layer of skin where your fake tan also is, and then get washed off, then some of your fake tan may also get washed away with it. So, at least on paper, a physical sunscreen probably wouldn’t wash off much fake tan. A UV filter-based sunscreen, because it has penetration enhancers, probably would.

In any case, we would say to wait about 12-24 hours after fake tanning before applying any sunscreen. And in that time please don’t lay out in the sun either!