MooGoo Ascorbyl Tetraisopalmitate (Vitamin C) (3%) Brightening Active Serum

Glowy skin is all the rage these days, but dark spots, sun damage and pigmentation can really rain on that parade. Luckily, achieving beautifully radiant and even-toned skin is no longer just a figment of your imaginative daydreams. We took a deep dive into the science books to get this one just right, not only so it’s creamy and feels dreamy, but also to make sure it does the hard yards to diminish dark spots, peace out pigmentation, even out skin tone and bring back that bada** brightness.

It's easy to chuck a few nice-sounding ingredients in a bottle and call it a serum, but we’re nothing less than obsessed with making sure our products do exactly what they say. There’s nothing worse than people (and products) that do all the talky-talky but none of the walky-walky. To make this serum superb and leave a lasting impression on your skin (and heart), we put a few heavy hitters on the job. As always, we only use credible ingredients in their maximum clinical concentrations.

First up, we use a specialised form of Vitamin C that scientists call Ascorbyl Tetraisopalmitate (AT), but we call it a triple threat. First off, it’s extra stable so it’s fresh and effective when it meets your skin – very important! Unstable forms can oxidise quickly rendering its good properties null and void, making it a waste of your hard-earned MOO-lah. AT is also oil-soluble which means it can penetrate deeper and more effectively into the skin. And finally, it’s known to be less irritating than other forms out there. Alright C, you big show off. Being an acclaimed antioxidant, not only does it lighten skin discolouration, but it also fights free radicals that cause skin ageing. AT loves skin so much that it’s been shown to stay in cells 40 to 80 times longer than other forms of Vitamin C and have 4 times the effect. But there is one downside to this seemingly perfect child: it’s very expensive. While we could downgrade and cut our costs, we think the difference it makes is worth every pretty penny.

We also use a unique, innovative and naturally derived ingredient called Sepiwhite that reports in for double duty. It works to inhibit melanin production in the skin to reduce the creation of future age spots. OK, we’re listening. It’s also proven to lighten dark spots and pigmentation meaning this 2-for-1 deal is not only a proactive preventative measure, but also deals with damage already done to create a coveted complexion. And finally, we had to invite our favourite AHA to join the show. Lactic Acid removes dead skin cells from the surface of the skin through enzymatic exfoliation leaving behind a fresher, brighter, more radiant complexion. It also pitches in to help fade dark spots and smooth out skin tone, another double whammy. Dark spots don’t stand a chance. Since we don’t use any harsh bleaching ingredients, and because good things take time, you’ll see your dark spots lighten and your skin brighten with consistent use over time. While using any brightening products, avoid sun exposure, or wear a hat and sunscreen when spending time outdoors.

Highlights:

An antioxidant serum that targets pigmentation and sun damage
Contains the maximum concentrations of well-researched ingredients
An extra stable form of Vitamin C so it’s fresh and effective when it meets your skin
Oil-soluble Vitamin C can penetrate deeper and more effectively into the skin
Ascorbyl Tetraisopalmitate is less irritating to skin than other forms of Vitamin C
Includes a unique, innovative and naturally derived ingredient called Sepiwhite
Sepiwhite works to inhibit melanin production to reduce the creation of future age spots
Lactic Acid removes dead skin cells leaving behind a brighter, more radiant complexion

How do you apply serums and moisturiser?

As always, your skin routine should always be based around your skin type, specific skin needs and personal preference. In general, serums are most effective when applied to clean skin. Allow a few minutes for the goods to soak in and apply your favourite moisturiser over top. For best results, consistency is key, so we recommend using your serum of choice every morning and night before you apply your moisturiser. To keep things simple, we suggest sticking to one serum and one moisturiser per application, but if you have more than one of either on hand, you can alternate between them (for example, one in the AM and one in the PM) based on your skincare goals.

Can this serum be used around the eyes?

We like to keep things simple even if marketing can sometimes tell us otherwise and tries to convince us that we need a different product for every part of the body, and even different parts of the face. All our serums (and cleansers and moisturiser too) are gentle enough to be used anywhere you like, including the delicate skin of the eye area. However, we don’t recommend applying anything directly to your eyes or eyelids and suggest taking extra care with this area by applying your serums and moisturisers around your orbital bone as the product can spread out and migrate a bit as it warms up to your body temperature. If product does get into your eye, simply rinse with water.

All natural products should be patch tested on a small area of the skin to check for allergies before use. This is even more important for those with known allergies.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

Water (Aqua), Glyceryl Oleate Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/ Capric Triglyceride, Ascorbyl Tetraisopalmitate (Vitamin C), Cetearyl Alcohol, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Butyrospermum Parkii (Shea) Butter, Undecylenoyl Phenylalanine (Sepiwhite®), Lactic Acid, Tromethamine, Phospholipids, Glycine Soja (Soybean) Oil, Glycolipids, Glycine Soja (Soybean) Sterols, Tocopherol, Piroctone Olamine, Citrus Reticulata (Tangerine) Peel Oil, Potassium Sorbate.

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.


Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.