MooGoo | Watermelon & Mint Moothpaste Fluoride Free

Squeeze Moothpaste onto your toothbrush, or just a tiny smear for kids under 6. Hold your brush at a 45° angle toward your gums and brush gently in small circles to clean teeth and gums without scrubbing too hard. Spend about two minutes brushing.

After brushing, spit out the toothpaste but don’t rinse right away, so the minerals can keep working to strengthen and protect your teeth. Wait 20-30 minutes before eating or drinking for the best results. Brush twice daily and replace your toothbrush every three months or when the bristles start to fray. As with all natural products, patch test for allergies before use. Store below 30˚C.

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb),Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Natural Flavour - Watermelon, Natural Flavour - Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser), Theobromine (Remineralisation Agent).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

Can Moothpaste help with sensitive teeth?

Yes. Calcium Hydroxyapatite helps strengthen and remineralise enamel, which can reduce tooth sensitivity over time.

Though if you experience extra sensitive teeth, our NEW Sensitive Moothpaste would be a great option. Sensitive Moothpaste shares the same base formula as original Moothpaste, but with Arginine to seal tiny gaps in teeth.

What is Hydroxyapatite and Theobromine, and why do you use them?

Hydroxyapatite is the main mineral that makes up your tooth enamel. In other words, it’s not foreign to your body, it’s already part of your teeth. Theobromine is naturally derived from the cocoa plant - it hardens your enamel and makes them more resistant to acid damage.

We use both as Fluoride alternatives because they helps remineralise enamel, strengthen teeth and reduce sensitivity. There’s growing research supporting their role in cavity prevention and enamel repair, which is why we felt confident including it in our formula.

For customers looking for a Fluoride-free option that still supports strong teeth, these ingredients are the real hero.

What ingredients do you avoid in your toothpaste?

We leave out a long list of ingredients that are commonly found in conventional toothpastes. That's because these ingredients, even in small amounts, can be irritating for most mouths - especially if you're prone to ulcers or sensitivity. So, we choose gentler alternatives instead.

As with all our products, we formulate with family and friends in mind. If we wouldn’t use it ourselves, we don’t use it in our toothpaste. Below is a list of ingredients that you won't find in our Moothpaste range:

SLS & SLES
Triclosan
Fluoride
Parabens
Alcohol
CPC
MIT
MCI
Chlorhexidine
Hydrogen Peroxide
Artificial colours
Artificial sweeteners

Why doesn’t your toothpaste foam as much as others?

Foam usually comes from SLS. Since we don’t use it, you’ll notice less lather.

Natural cleansers don’t create big, long lasting foam the way synthetic detergents do. But foam does not equal clean. It’s your brushing technique and the ingredients doing the hard work.

Most customers adjust quickly and find their mouth still feels fresh and clean, just without the bubble bath effect.

Is your toothpaste as effective as Fluoride toothpaste?

Things have come a long way since the days of Fluoride! For those choosing to avoid Fluoride, Calcium Hydroxyapatite and Theobromine offer a science-backed alternative to support enamel strength and cavity prevention. Hydroxyapatite has been proven to be just as effective as Fluoride too.

However, everyone’s oral health needs are different. If you’re at high risk of cavities or have specific dental concerns, we always recommend speaking with your dentist about what’s best for you.

Why doesn’t it taste as strong or minty as other brands?

Many conventional toothpastes use intense artificial mint flavours that create that powerful minty blast.

We use natural Peppermint Oil instead, which gives a fresh, clean flavour without being overpowering. It’s a little gentler, which many adults and kids prefer, especially if they find strong mint uncomfortable.

Is your Hydroxyapatite vegan and non GMO?

Yes! All of our Moothpaste formulas are vegan friendly and made without genetically modified ingredients.

Is Moothpaste safe for children?

Of course, the whole family can use it!

Because it’s Fluoride free and made with gentle ingredients, many parents choose it for their children. As with any toothpaste, we recommend supervising brushing and using only a small pea sized amount.

Is it safe if swallowed?

While toothpaste isn’t meant to be eaten, our formula is made with gentle, edible ingredients. Accidental small amounts during brushing are not a concern. That said, we still recommend encouraging children to spit where possible.

Can Moothpaste be used on dentures?

Yes, it’s gentle enough to clean dentures thanks to its mild cleansers and low abrasive ingredients.

However, because it contains mild abrasives like Calcium Carbonate and Sodium Bicarb, it may cause fine scratches on softer denture materials over long term use. If you have delicate dentures, a denture specific toothpaste with RDA testing may be more suitable. When in doubt, check with your dental professional.

Why do you use Sorbitol in your Moothpaste?

Sorbitol is a naturally occurring sugar alcohol found in many fruits and vegetables. Some people associate it with digestive discomfort when consumed in large amounts as a food additive because it isn't fully absorbed during digestion. However, the amount used in toothpaste is very small.

For perspective, a pear or plum naturally contains around 4 grams of Sorbitol, while an apple contains about 2.5 grams. A standard serving of our Moothpaste (approximately 0.25 g) contains only around 1/25th of the Sorbitol found in a single apple, and that's only if the entire amount is swallowed.

We use Sorbitol because it plays several important roles in the formula:

It helps prevent tooth decay because cavity-causing bacteria cannot use it as a food source.
It supports a neutral pH in the mouth, which helps protect enamel.
Its mild sweetness encourages saliva production, which is beneficial for oral health.
It acts as a humectant, helping keep the toothpaste smooth and preventing it from drying out or becoming gritty.
In short, Sorbitol isn't just there for sweetness. It helps make the toothpaste effective, pleasant to use and stable over time.

We're always open to feedback and exploring suitable alternatives where possible. However, any replacement ingredient needs to perform the same important functions. After all, toothpaste needs to stay a toothpaste and not turn into a rock! Everyone has different ingredient preferences and we do our best to balance those with safety, functionality and effectiveness.

What is the natural Watermelon flavour used in this?

We use natural flavours sourced from specialist flavour experts after testing lots of options to find ones people genuinely enjoy. Unlike artificial flavours, natural flavours are derived from real food sources such as fruits, herbs and spices, rather than being created synthetically in a lab.

The exact blend used to create flavours like Watermelon is proprietary to our supplier, but we can tell you that they're made by combining naturally derived flavour compounds to achieve a familiar taste that makes brushing a little more fun. For example, the familiar taste of banana comes largely from a naturally occurring compound called Isoamyl Acetate. When combined with other natural flavour extracts, such as vanilla, it can create a banana smoothie flavour profile.

We have considered making an unflavoured version, however the cleansing ingredients used in natural toothpastes have a stronger taste than conventional alternatives, so an unflavoured toothpaste may not be very appealing for taste buds.

Why does the tube of Moothpaste look like it’s not full?

Our Moothpaste formulas naturally thicken over time due to its formula, which means it can take up less space in the tube after filling and opening for the first time. This can sometimes make it look like there is “air” in the tube, even though each one is filled individually and accurately by weight.

If we filled the tubes completely to the top, the natural thickening of the formula would cause pressure build-up and potentially make the tubes burst. For that reason, there needs to be a bit of extra space as we would hate for our customers to experience Moothpaste all over their bathroom ceiling!