What ingredients do you avoid when making a toothpaste?
There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.
We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). We avoid a lot of other things too, such as Triclosan, an ingredient that is banned from being used in soaps products in the USA but is still found in Toothpastes. There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.
Why doesn’t your toothpaste foam as much as the other brands I’m used to?
For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they are superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.
Why doesn’t your toothpaste taste as minty as the other brands I’m used to?
Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.
What is Calcium Hydroxyapatite?
"Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralizing effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralization, the protection against caries and dental erosion." – A Journal of Odonontostomatologia Sciences
Is Your Hydroxyapatite Vegan?
Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, it’s made by mixing CaHPO4 with CA (OH)2 and then dissolving it in alcohol and the remainder is Hydroxyapatite. It’s then milled to the correct size.
Highlights:
A natural toothpaste with a Fluoride-free alternative
Calcium Hydroxyapatite (HA) is a remineralising Fluoride substitute
Free from SLS, Saccharin, Glycerin, Titanium Dioxide and more
Xylitol helps prevent bacteria and plaque from sticking to teeth
Stevia Leaf Extract makes it taste nice – especially for kids!
