Beet It | Sport Nitrate 400 Shot

Made from award-winning natural nitrate products, used by the world's sporting elites.

Beet It Sport Nitrate 400 shot delivers 400mg of dietary nitrate in a pocket-sized 70ml shot, derived solely from concentrated beetroot juice. Our Beet It Sport Nitrate 400 shot has been scientifically shown to be the only concentrated beetroot juice product on the market to consistently contain an adequate dose of dietary nitrate per serving (400mg per 70ml).

Beet It Sport products carry the Informed-Sport logo, which means they have been tested by LGC’s world-class sports anti-doping laboratory to ensure product trust and integrity. With Informed-Sport, athletes can be confident their reputation is in safe hands.

Awards

– ‘Best Pre-workout Product’ – 2020 European Specialist Sports Nutrition Awards

– ‘Best Sports Drink’ – 2020 European Specialist Sports Nutrition Awards

Why Beet It Sport?

Over the last decade, Beet It's beetroot juice has been independently tested by over 300 universities worldwide. It is the gold standard natural nitrate supplement most trusted by the world's sporting elite. 

• Consistent nitrate. Beet It Sport is the only beetroot juice brand that delivers consistent and meaningful doses of dietary nitrate per serving.
• Beetroot only. Only dietary nitrate derived solely from concentrated beetroot juice is used. You won't find any preservatives, additives or artificial ingredients here!
• Informed Sport certified. Beet It Sport products carry the Informed-Sport logo, which means they have been tested by LGC's world-class sports anti-doping lab to ensure product trust and integrity. With Informed-Sport, athletes can be confident their reputation is in safe hands.

How does it work?

After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream, taken up by the salivary glands, and bacteria in the mouth converts it into nitrite. Nitrite is then swallowed, absorbed into the bloodstream, and transported around the body to be converted to nitric oxide in the blood and organis, including muscle.

Nitric oxide is essential for several physiological processes that influence exercise performance. This includes vasodilation, which is the widening of the blood vessels, and muscle contractability, or an increase in the force of contraction. A key effect of dietary nitrate is that it reduces the oxygen demand of exercise. This means that muscles do not need as much oxygen to maintain a given work rate, thereby supporting exercise efficiency, fatigue resistance, and exercise performance.